Publications
Clareo Partners is dedicated to increasing the dialogue about innovation in the marketplace. Read more about Clareo’s thought leadership.
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Innovation Excellence features Robert Wolcott and Michael LippitzJanuary 2012 Innovation Excellence features research by Professor Robert C. Wolcott and Research Fellow Michael J. Lippitz on the emerging phenomenon of INets — communities of innovation leaders who learn about innovation management from each other, primarily through mutual sharing of experiences and new techniques. Learn More |
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KIN’s Role as Force-Multipler at Cisco SystemsDecember 2011 The 2nd article, “KIN’s Role as Force-Multipler at Cisco Systems” in series on Innovation Communities, |
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Innovation – a business imperative or just a fad?
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Finding Insights that Aren’t In Plain Sight
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The Case for Innovation in the Mining Industry
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Process-led Innovation: How a Defined Innovation Process Can Lead to Insight and Inspiration, and Get Promising New Ideas to Market More Successfully
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Uncovering Customer Insight to Drive Performance & Innovation
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The Energy Policy Dilemma
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Grow From Within: Mastering Corporate Entrepreneurship and InnovationBook Released: Fall 2009 Grow From Within is a must read for anyone who is tasked with creating or growing new businesses within a large corporation. Written by Clareo Partner, Robert C. Wolcott and Clareo Principal, Mike Lippitz, Grow From Within, provides concrete examples of the power of innovation and entrepreneurship within complex organizations. Order your copy today and receive a 34% discount! |
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True Marketing Doesn’t Just Sell the Story, it Creates New BusinessesAdvertising Age, September 2, 2009 Clareo Co-Founder and Partner, Robert C. Wolcott, advocates building the full potential of a marketing department. Expanding the role from just telling the story to creating it, Wolcott shines the light on companies who have invented new business paradigms through their marketing department. |
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Playing Well With OthersWall Street Journal, page R5, June 22, 2009 In this Wall Street Journal article June 22, 2009, published in collaboration with MIT Sloan Management Review, Clareo Co-Founder and Managing Partner, Robert C. Wolcott, world-renowned marketing professor Phil Kotler and strategy expert Suj Chandrasekhar share the insights of their research into enhancing the relationship between R&D and Marketing to optimize innovation success. |
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The Four Models of Corporate EntrepreneurshipMIT Sloan Management Review, Reprint 49115; In their study of nearly 30 corporations as diverse as Google, DuPont and Cargill, Robert C. Wolcott and Michael J. Lippitz identify basic models of corporate entrepreneurship that enable organizations to successfully build new businesses on an ongoing basis. |
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Tool: Innovation RadarBusiness Week Online, Inside Innovation — In Short, November 27, 2006. Business Week Online In-Short discusses how Mohanbir S. Sawhney, Robert C. Wolcott and Inigo Arroniz are compiling data on the innovation habits of industry defining companies. |
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The 12 Different Ways for Companies to InnovateMIT Sloan Management Review, Reprint 47314; Mohanbir Sawhney, Robert C. Wolcott and Inigo Arroniz discuss the scope of business innovation and the 12 different dimensions along which a company can manage the increasingly complex business systems to add value. |
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The Seven Myths of Innovation
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