Publications

Clareo Partners is dedicated to increasing the dialogue about innovation in the marketplace. Read more about Clareo’s thought leadership.

Innovation Excellence features Robert Wolcott and Michael Lippitz

January 2012

Innovation Excellence features research by Professor Robert C. Wolcott and Research Fellow Michael J. Lippitz on the emerging phenomenon of INets — communities of innovation leaders who learn about innovation management from each other, primarily through mutual sharing of experiences and new techniques. Learn More

KIN’s Role as Force-Multipler at Cisco Systems

December 2011

The 2nd article, “KIN’s Role as Force-Multipler at Cisco Systems” in series on Innovation Communities,
Learn more about how communities of interest innovate.

Innovation – a business imperative or just a fad?

Global Corporate Venturing, May 2011

Peter Bryant, Partner at Clareo, covers what encompasses innovation, how to make a company more innovative, the importance of collaborating with external partners for successful innovation, the approaches to external collaboration, and using corporate venturing as a tool to add value to the business.


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Finding Insights that Aren’t In Plain Sight

Briefing Paper, May 2011

Peter Bryant, Partner, and Satish Rao, Principal, present a unique approach to challenging conventional wisdom and injecting insights and external perspectives into your strategy development process.

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The Case for Innovation in the Mining Industry

Briefing Paper: March 2011

Peter Bryant, Partner, makes the case for innovation in the mining industry and capitalizing on opportunities in the midst of the largest mining supercycle. He examines the current state of technology and innovation and highlights the factors that have undermined innovation efforts

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Process-led Innovation: How a Defined Innovation Process Can Lead to Insight and Inspiration, and Get Promising New Ideas to Market More Successfully

Briefing paper: November 2010

Clareo Principal, Paul R. Donnellan, explains how the most successful growth initiatives are born of a disciplined, rigorous, and sustained innovation process that is linked to the corporation’s business strategy. He explains with real-life examples how companies could benefit of such approach when identifying, developing, and executing in the next generation of growth opportunities.

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Uncovering Customer Insight to Drive Performance & Innovation

Briefing Paper: July 2010

Knowing your customer is paramount to the success of your business. How well you know your customer’s needs defines how successful you will be in meeting them. Unfortunately, it is all too easy for a company to lose focus on customers. This thought paper by Clareo consultant, David A. Bernal, provides a step-by-step guide on how to implement a customer insight program at your company and how to maximize the results.

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The Energy Policy Dilemma

Briefing Paper: January 2010
Clareo Affiliate Partner, Peter J. Bryant, provides a high-level road map for developing an energy policy. The paper outlines the four pillars crucial to a sound strategy: sustainable economic growth, energy security, environment health and water consumption.

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Grow From Within: Mastering Corporate Entrepreneurship and Innovation

Book Released: Fall 2009

Grow From Within is a must read for anyone who is tasked with creating or growing new businesses within a large corporation. Written by Clareo Partner, Robert C. Wolcott and Clareo Principal, Mike Lippitz, Grow From Within, provides concrete examples of the power of innovation and entrepreneurship within complex organizations. Order your copy today and receive a 34% discount!

True Marketing Doesn’t Just Sell the Story, it Creates New Businesses

Advertising Age, September 2, 2009

Clareo Co-Founder and Partner, Robert C. Wolcott, advocates building the full potential of a marketing department. Expanding the role from just telling the story to creating it, Wolcott shines the light on companies who have invented new business paradigms through their marketing department.

Playing Well With Others

Wall Street Journal, page R5, June 22, 2009

In this Wall Street Journal article June 22, 2009, published in collaboration with MIT Sloan Management Review, Clareo Co-Founder and Managing Partner, Robert C. Wolcott, world-renowned marketing professor Phil Kotler and strategy expert Suj Chandrasekhar share the insights of their research into enhancing the relationship between R&D and Marketing to optimize innovation success.

WSJ related video interview of Rob Wolcott.

The Four Models of Corporate Entrepreneurship

MIT Sloan Management Review, Reprint 49115;
Fall 2007, Vol. 49, No. 1, pp. 75-82.

In their study of nearly 30 corporations as diverse as Google, DuPont and Cargill, Robert C. Wolcott and Michael J. Lippitz identify basic models of corporate entrepreneurship that enable organizations to successfully build new businesses on an ongoing basis.

Tool: Innovation Radar

Business Week Online, Inside Innovation — In Short, November 27, 2006.

Business Week Online In-Short discusses how Mohanbir S. Sawhney, Robert C. Wolcott and Inigo Arroniz are compiling data on the innovation habits of industry defining companies.

The 12 Different Ways for Companies to Innovate

MIT Sloan Management Review, Reprint 47314;
Spring 2006, Vol. 47, No. 3, pp. 75-81.

Mohanbir Sawhney, Robert C. Wolcott and Inigo Arroniz discuss the scope of business innovation and the 12 different dimensions along which a company can manage the increasingly complex business systems to add value.

The Seven Myths of Innovation

Financial Times, special supplement, Mastering Innovation, September 24, 2004.

Robert C. Wolcott and Mohanbir S. Sawhney, explode some persistent Innovation Myths in an invited article for the Financial Times, UK & European Edition special issue.