Mr. Rao brings significant industry and consulting experience in the areas of business and marketing strategy. He helps clients address core issues of growth through new markets, products, channels, and creating sustainable competitive advantage through innovation. His expertise includes business planning, go to market and portfolio strategy, financial modeling, developing operating and organizational models, and program management.

He was previously a Managing Consultant with IBM’s Strategy & Change consulting practice. His experience spans high tech, consumer and healthcare products, and the industrial sector. He has an M.B.A. in Strategy from the Kellogg School of Management, Northwestern University, in addition to an M.S. and B.E. in computer science and engineering. He has also achieved PMP certification in project management.